About Us
Who are we?
We’re a women’s fashion label born and based right in the heart of Rome. Our pieces capture the city’s energy – that mix of ancient streets, vibrant colors, confident women walking with purpose, and a touch of playful surprise around every corner. Every dress, top, or pair of pants we make carries a bit of that Roman spirit: eccentric yet sophisticated, colorful yet wearable, always feminine and fun.
Our Story: From 1987 to Today
Eroke is part of ByVassalli srl, a family-rooted company that started back in 1987. What began as a passion for quality Made in Italy fashion quickly grew into something bigger. Over the years, we became known for responding to how the world – and women – were changing.
Markets shift fast. Trends come and go. But real women? They want clothes that keep up with their lives without forcing them to compromise. That’s where Eroke stepped in.
We’re driven by a young, dynamic team that pours heart into every collection. Our designers, pattern makers, and artisans work side by side in Rome, testing fabrics, playing with prints, and experimenting until each piece feels just right. The result? Clothing that feels like it was made for you – because in many ways, it was
What Makes Eroke Special
Let’s be honest: shopping for clothes can feel overwhelming. Too many options, too little time, and too often the pieces don’t quite fit your mood, your body, or your schedule.
We built Eroke to solve that.
Our biggest signature? Reversible garments. Yes – two completely different looks in one piece. Flip it inside out, and suddenly you’ve got a new dress, a new vibe, without packing extra luggage or buying double. It started as a clever idea and became our obsession.
Imagine slipping into a bold floral on one side for brunch with friends, then flipping to a sleek geometric print for evening drinks. Two outfits, one dress, zero stress. Travelers love it, busy moms adore it, and anyone who hates decision fatigue? They call it life-changing.
We don’t stop at reversibles, though. Every collection features standout prints – think vivid florals, abstract art, playful patterns – all crafted with soft, drapey fabrics like viscose that move with you. Our cuts flatter real bodies (because curves, straight lines, tall, petite – we design for everyone). And since everything is Made in Italy, you get that heirloom-level craftsmanship: seams that hold, colors that stay bright wash after wash, and details that make you smile.
Our Values: Quality, Comfort, and Real Women
We believe fashion should celebrate you, not restrict you.
That means:
- Comfort first – pieces you can wear all day without tugging or adjusting.
- Versatility – outfits that transition from day to night, casual to special, suitcase to suitcase.
- Inclusivity – sizes and shapes that work for more women, with designs that highlight your best features and gently smooth where you want.
- Made in Italy – supporting local artisans, shorter supply chains, and the kind of quality you can feel.
We’re not chasing every trend. We focus on timeless pieces with a twist – the kind you’ll reach for again and again. Our customers tell us stories: one woman wore her reversible dress on a whirlwind trip across Europe and never needed to unpack half her bag. Another said her Eroke dress gave her confidence for a big event after a rough year. Those moments? That’s why we do this.
From Rome to Your Closet
Our home is Rome, and you can feel it in the designs. The city’s history, light, and attitude inspire us daily. But we’re proud that women around the world wear Eroke. From boutiques in the US and Europe to online shoppers everywhere, our pieces travel far.
We export to many countries because we believe great style shouldn’t have borders. And when you choose Eroke, you’re choosing something special: Italian creativity, thoughtful design, and a little bit of Roman joy.
Come Say Hi
We’re more than a brand – we’re a team that cares about how you feel in your clothes.
If you ever want to chat, share photos of how you style your Eroke pieces, or just tell us what you’d love to see next, drop us a line. We read every message.
Thanks for being here. We can’t wait for you to slip into something that feels like it was made just for you.